The quiet part
A short note on what marketing is allowed to admit out loud, and what it usually keeps to itself.
TikTok Growth Strategy Case Study: Daily Posting vs Topical Content
Four weeks, two TikTok accounts, two strategies: daily posting versus topical content, with real numbers.
By Wayland Branson
What Working on Podcasts Taught Me About Content Marketing
A marketing student's theory of content marketing, rewritten by a season of actually working on podcasts.
By Wayland Branson
Write Anyway
Writing is hard — for everyone. A reminder that you're not broken, and yes, you can write, even when life gets in the way.
By Caroline Ailanthus
In Praise of Play
Holidays, chores, and the case for letting work be play — written on a July 4th full of both.
By Caroline Ailanthus
Don't Skip the Good Part
AI is being sold as a way to save labor. Some labor is the good part — don't skip it.
By Caroline Ailanthus
Zero-Cost Marketing
What editing Eric's article on content-marketing ROI revealed about marketing that costs nothing but time.
By Caroline Ailanthus
Practicing Accuracy
There are lots of ways to be inaccurate without lying. A plug for accuracy in your content.
By Caroline Ailanthus
The Man Who Came Back—Guess Who?
The 1985 firing and the 1997 return of Steve Jobs, told as a story about what comebacks actually require.
By Shane Snively